IN Line

The IN line gives traditional cycling a modern twist for everywhere from roads to gravel tracks. 

The clothing features a minimal, contemporary style, on-trend colors, a racing- inspired fit, and functional technical solutions to enhance performance and comfort.

FREE Line

Designed for people with an independent free spirit, FREE is the go-to line for cyclists who love riding in the countryside in search of adventure or on holiday rather than for racing.

With a more relaxed fit, this incredibly versatile clothing is ideal for off-road and gravel bikes plus e-bikes and also for urban and commuter riders.

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FRASEN WORKS

How do the best wheels on the market come to life? What lies behind a choice of life? This is the story of Frasen Works and his own two hours.

The corridor is spacious – yet the light struggles to find room. The workshop has two large windows through which a blinding, rich sun comes in. The Mediterranean climate at these latitudes can be very welcoming – even in the middle of winter. This warmth creates a sense of tranquillity, rare to find in a place where you expect acrid smells, deafening noise and disorder everywhere.
We were invited to the fourth floor of a mid-1990s building on Rambla del Poblenou, a few hundred metres from Barcelona’s Olympic port. This is the headquarters of Frasen Works, where some of the best wheels on the cycling market are built.
Nicknames are normally chosen by others. Sometimes a physical or a behavioural characteristic is emphasised, or perhaps a hometown referred to (other times a surname is simply truncated). In this case the credit goes to a group of close friends, those with whom you share a bond that is stronger than any family relationship. This is how Davide Frassine became Frasen – and how Frasen Works became a brand.

«I’ve always been interested in subcultures. In the beginning, skateboarding was the only thing that existed for me, and that’s why I decided to move to Barcelona: pavements, steps, a beautiful seafront. Everything is skateable. Then fixed gear bicycles took over. Cities like Barcelona, Milan, London and New York played a central role for the growth of one of the most influential subcultures of recent years. Finally, I got into more traditional cycling, albeit in a different style: to me, it’s everything but performance and aggregation is the key. You get together with your friends, a two-hour ride, a couple of beers and a few laughs later».

Those who get overwhelmed by subcultures are obsessive. Your passion becomes your mission and you begin studying everything about it: details, technicalities, slang. «There are those who are more passionate about the frame, those who are more passionate about the gearing, those who are more passionate about accessories – and those who, like me, are more passionate about the invention that revolutionised the world thousands of years ago: the wheel. These choices come naturally – what one might call talent».
«So one day you build a wheelset for a friend – then for another and another again. Those wheels work; your friends are happy and you realise that you’re on the right track. You’re not sure how, but after three years your flat has turned into a workshop. There’s not even room for groceries anymore: the whole house is occupied by wheels, spokes and tools. And then piles of cardboard. That’s why you need to have order and be disciplined. Otherwise you risk the house literally becoming a dump».

«Barcelona is a welcoming city. You immediately feel like you live in a metropolis: you start calling this place home even if you moved here a few days ago. The cool thing about Barcelona is that you have everything: it’s not about exhibitions, museums, concerts. Of course you have this too. I rather mean the sea, the hills and the mountains. It is a real paradise for cyclists. Especially if you are seeking a couple of hours of riding every day. Spectacular landscapes are only a few kilometres away from your doorstep: gravel routes, long asphalt climbs, leg-breaking ups and downs. And if you want you can even do hill repeats in the city centre. You know what I mean?»

When cycling becomes a lifestyle, it is no longer just a sport: 24 hours a day, 7 days a week. Your bicycle is part of your life – even when moving around in the city. «I love my gravel bike. I can jump up and down on the pavements without any concern – just like a skateboard». Eventually, you wear MTB shoes off the bike, with pride and joy. It’s like a status symbol, it’s like being a metalhead or a Harley-Davidson fan.
Two hours on the bike – his own two hours. And then back to the workshop with its unique warmth. Seeing the hands of a craftsperson busy with a hub and a rim takes you back to an era in which, with manual work and expertise, every creation was a piece of art. «They are gestures that take you out of time, as if the clock no longer existed and life took a break from you. Problems fade; time does too; there is no yesterday and no tomorrow». It’s the essence of craftsmanship, it’s pure art.
«Fortunately, it is also a business, a way of earning money, a way of bringing home the bacon». Many brands collaborate with Frasen Works, including Mavic and Enve, for which Frasen Works as the official assembler for unique projects. Then there’s all the tailor-made stuff.

Here’s how it works: you call Frasen Works, explain what your needs are, when and how you want to use the wheels, and they deliver your wheelset within 6-7 days. «50% down payment and 50% on delivery, unless you’re a friend of mine. In that case 100% down payment. Because it’s one thing to risk losing a customer, but I don’t want to risk losing a friend».